On November 5th, our TMGT 3020 class welcomed Dr. Courtney Mason for a guest lecture about Indigenous communities in Canada. He gave an introduction to the historical relationship between the tourism industry and our country’s Indigenous people, along with a … Read More
Explorer Quotient (EQ) is Destination Canada’s traveller segmentation tool. While many segmentation techniques categorize people based on geographics, demographics and spending, EQ goes beyond the traditional type of market research and defines people based on psychographics and other personal factors. … Read More
The Atlas of Experience is a tourism destination that you are planning to visit. Look at the map. Find a place on the map that you are interested in visiting. Once you have decided where you will go, explain why … Read More